I recently went to an Omniture Summit in Salt Lake City Utah. For you web analyst people out there, you know what Omniture can do, SiteCatalyst is awesome, and it’s potential is even more awesome. While I enjoyed the learning tracks at the summit, the Omniture strategic partnership upsells sprinkled throughout, I have to say I most enjoyed listening to Seth Godin speak.
He gave away free copies of his book Meatball Sundae. I’m not easily impressed and I’ve considered myself ahead of the curve when it came to the new way of marketing to people on the web and beyond via web 2.0, blogs, social tech, etc. What Seth did for me was not only augment conclusions I came to on my own a year or so ago, but he pulled all my scattered marketing thoughts together and put them in a relevant context, packaging it all up together in one tight little bundle that made sense.
I’ve just finished part one of his Meatball Sundae book and am getting into part two where he talks about the 14 new marketing trends. I think one of the biggest things I got out of this was realizing not only how clueless most companies are nowadays, but more importantly the new way of looking at your company.
Most companies that have been around for awhile, are trying to use the new marketing methods and mold them to their old school status quo way of doing business. Seth’s approach in this book is to make your company a more fast moving, dynamic company but altering your way of doing business BASED on what new marketing methods are out there as well as making sure that you are ready to change and morph when new ideas come out.
It’s an excellent (and I believe a required) read for any marketers, online or offline. The concepts are the same for both. The information age has started to render the ‘big and slow’ companies obsolete in the way they do consumer business and marketing.
