So I’ve been using TinyURL quite a bit and I’ve seen all the other shortURL services out there. There may have already been articles written on this concept but I realized that these services aren’t just offering something extremely useful, they’re using their service (or should be!) to monitor what domains are being embedded the most, posted by the masses of us out here socializing all over the web. If these types of companies/services are smart, their focus is more importantly monitoring net user behavior when it comes to embedding/sharing links/content. They could easily sell this data to companies for various purposes. I’d be really interested to see some stats as far as top 10 embedded domains (and their respective URL’s). You could really pull some useful data/reporting out of there to make some decisions about how you run certain types of social marketing campaigns and initiatives, see what types are currently most viral, etc.
I guess my point is how for the longest time we’ve all thought McDonald’s was in the business of fast food but what most don’t know is that they’re more in the business of real estate (thousands of McD’s all over the world making them money on lot equity, etc.). I think this is referenced in the “Fast Food Nation” book.
Cool stuff…
TinyURL and Others’ Activities Are Bigger Than We Know
So I’ve been using TinyURL quite a bit and I’ve seen all the other shortURL services out there. There may have already been articles written on this concept but I realized that these services aren’t just offering something extremely useful, they’re using their service (or should be!) to monitor what domains are being embedded the most, posted by the masses of us out here socializing all over the web. If these types of companies/services are smart, their focus is more importantly monitoring net user behavior when it comes to embedding/sharing links/content. They could easily sell this data to companies for various purposes. I’d be really interested to see some stats as far as top 10 embedded domains (and their respective URL’s). You could really pull some useful data/reporting out of there to make some decisions about how you run certain types of social marketing campaigns and initiatives, see what types are currently most viral, etc.
I guess my point is how for the longest time we’ve all thought McDonald’s was in the business of fast food but what most don’t know is that they’re more in the business of real estate (thousands of McD’s all over the world making them money on lot equity, etc.). I think this is referenced in the “Fast Food Nation” book.
Cool stuff…