Having worked in both marketing and engineering departments throughout silicon valley over the last 14 years, I’ve heard all the inside jokes about engineers hating on marketers (thanks for giving me the crap I deserved @brettschulte) and vice versa and know how the typical personality types can drive each other nuts. When I was at the 140tc in Seattle a few weeks ago, one of the panels was the tech/dev panel moderated by Ayush Agarwal (@yush). Lots of great discussions (and newly introduced tools like TweepSearch) were thrown out there for all of us to digest. After really listening to these guys, a light went on for me.
We on the marketing side really need to be proactive in understanding the flip side of this coin though. If you are a marketer you should be extremely interested in the business logic that goes behind these apps, their development and what reasons were the basis for the creation of some of the amazing tools that are out there.
As a marketer, I highly recommend you put your social media evangelist soap box away for a day and be a fly on the wall at events like Chirp. You may not understand everything they are talking about but developers don’t do things “just because”, they create apps based on a need. If you are a marketer, you have needs for these tools. It just might benefit you to listen to those conversations and get from them what you can.
SIDE NOTE: Do not attend developer events to get more fans, gain popularity or sell your new social media book. If you do, I won’t stop the developers from tossing you out of the after party….I also won’t blame them for doing so.