47 Project

This post might come off as a little bitchy but it’s not intended to be that way. Nor is it intended to make me sound like I know everything, because I absolutely do not. I’ve just been spending a lot of time watching the behavior of the SM streams, the waves of info that continue to flush and wipe away that other trending topic that just happened 60 seconds ago.

Apples vs. Oranges

Twitter vs. Facebook, Facebook vs. LinkedIn, Twitter vs. Mr. Coffee. Everyone is trying too hard to pigeon-hole the social media approach, and which tool is THE “best”, instead of focusing on the fluid open-minded nature of using social to meet your overall objective(s). Please stop.

Social media is a gigantic toolbox full of applications, sites, approaches, and mindsets. All, none, or some of which can be used individually or in combination to varying degrees depending on what you want to accomplish. There are no werewolves in the social media landscape so there’s no demand for a silver bullet. Kapeesh? If you somehow find that silver bullet, let me know so I can make millions in nanoseconds and retire.

Don’t Drink Anyone’s Kool-Aid. Make Your Own.

I’m on RT overload right now. I’m all about sharing. Sharing is caring. I’ve learned a lot from content that I share with others, lots of content that was not created by me. It’s a big part of the info dissemination unicorn that makes social media tools and the information age great for business, people and content in general.

However…….I think the current ratio of forwarded content to original content is WAYYY out of whack. I would like to see a little less retweets/forwards/shares and more original blog posts/content from more brilliant people. I also think that while we are all learning and constantly fine-tuning our own voice, make sure that it is your top priority if you are a social marketer to not just augment useful things that others are saying, but more importantly, come up with some new concepts and opinions that you haven’t seen published yet. We need more Brogans, more Solis’, more Godins.

I know you are out there, don’t be afraid to take the “individual unique thought-leader content creation” leap alongside those that you look up to. You MIGHT be short-changing yourself and your potential if you don’t at least explore it.

Onward.