After the launch of Facebook Places, and seeing it show up as part of my most used social app, Facebook, I was reminded of something that is becoming increasingly important for us to realize and remember. We are witnessing the early stages of the ultimate convergence of sociology, human behavior, and billions of data packets sailing over millions of miles of network cables. Like it or not, Facebook is bigger in concept and theory than Mark “The Zuckster” Zuckerberg could ever understand, bigger than the ‘original internet’ ever had a shot at being, now that data is finally able to be humanized.
One almost humorous observation I’ve made is that the same people who complain or are fearful of this are the same ones that are also contributing to it, whether they realize it, like it, hate it, or not. Every time you update your status about what you had for dinner, your struggles as a parent, how much you like your job, when you last went to Disneyland and how fun it was, etc. – algorithms collect, organize and attempt to construct a ‘virtual you’ over time period that can be stored in a multitude of ways, deconstructed by ad agencies and reconstructed as needed to serve you content that they hope will be as close to your heart strings as possible. Because you have provided the data about yourself from your own brain and fingertips, this content statistically has a higher and higher percent chance of resonating with you as time goes on after they measure your continued responses. As we continue to voluntarily provide more insight into our likes, dislikes and fears. We are constructing a virtual version or copy of humanity in the form of patterns that fill up a multitude of databases. Unless you are in high-tech, this happens without the majority of us even realizing it because we are distracted by our own emotions and the day to day stresses of life and onslaught of news feeds that now pour in from every direction. We also aren’t taught to think about the web that way.
I’m sure I sound like a whack job (and to some extent I am) but a simpler way to describe it is this (I’m sure most of you have seen this before): When you see a new animated movie come out like Avatar, their goal is to as accurately as possible, recreate realistic human physical motion and movement so that the characters look as authentic as possible and are believable. In a production studio, they do so by making the actors wear a body suit covered in sensors that connect up to a computer program. They then have the actor do certain movements for the movie to support various scenes, etc. While they are moving around, the sensors are recording these movements and it creates a 3D image of those movements on the screen, completing a virtual version of that person and their physical/movement characteristics. The social monopolization of the web is doing the exact same thing except it’s with human behavior on a global scale. By creating an account on a social network or site so that we can willingly populate it with content from our daily lives and true selves, we have officially authorized the creation of digital clones of us as a species by companies so that it can be utilized for business and science.
Fortunately, computers aren’t capable of creating emotion via chemicals and hormones by the nanosecond like we are so ‘rise of the machines’ ain’t happening anytime soon….but hey, it’s fascinating shit.
Onward.




The transition from Sci-fi to Sci-fact.
I don’t know when these things will happen (probably not in my life time), what they will look like, or who will be involved, but all the pieces are now there technologically to achieve any of this. I don’t think the result of what I’m talking about will be like the Terminator movies, THX 1138 or Back to the Future II.
I do think however you’re going to see a world where we frown on excessive amounts of means to get to the desired end. We will get to the point where we cringe at the mere thought of having to factor in too much time and effort spent on the “how” versus the quality and experience of the end result.
With people generating so much content and data about themselves and thousands of algorithms across all types of network platforms and apps making use of human patterns, we make what used to be a futuristic movie idea into a reality. It’s happened before on smaller scales and it’ll continue to happen at an exponentially more rapid pace, year over year.
Down the road….
Personal profile data will be more valuable than we ever thought possible. It will redefine our entire economy, and political structure. It will dismantle and dilute thousands of years of regional cultural traditions across the globe in a fraction of the time it took for them to become what they are today. Over time, every new generation born into the data driven world will care less and less about their ethnicity and culture and more about being entertained and stimulated as quickly as possible with as little effort.
Personal profile data will be bought and sold at a level that far transcends anything any social network could have dreamed up. There will be large black and white markets for personal data that make organizations like Anonymous and Wikileaks look like little kids on a playground, digging around their lunch boxes for treats. The competition for ownership and control of personal data will be the new War on Drugs.
All data will be part of a centralized system – search queries, geo-location/GPS patterns, content upload/download habits, emails, personal and professional online calendars, shopping/consumer trends – of every individual. Eventually it won’t be considered offensive or inappropriate because it’ll just be part of what we are and do and make and consume. Like my generation born into TV’s and automobiles, future generations will be born not knowing what a non-data, non-digital world looks like.
There will be human-esque robots with a Siri-like system built in that records voice patterns when spoken to by its owner. It will learn moods, inflection, etc. so it can make adjustments so that your day goes as smooth as possible.
Siri-like technology will be built into the work we do in certain industries and on a grand scale.
Neighborhoods full of track homes with built-in verbal command systems to run appliances, make coffee, order your groceries for delivery, turn lights/temp on or off, etc. will start popping up and the airwaves will be filled with real estate ads touting the latest generation of “innovation homes.” As a result industries will crumble and new ones will be born. For example, who would need to purchase light switches anymore or dimmers or all the other tactile stuff currently used in the home?
Corporate websites will look like digital ghost towns as they are replaced by branded feeds, mobile apps and channels into your home, transportation and places of employment.
Just like everything else, old generations will deem it ‘bad’ or a ‘loss’ or ‘scary’ or ‘forgetting what’s really important’. New generations will deem it ‘good’ and ‘normal’ and will perceive the older generations as ‘old folks who don’t get it’.
I don’t think any of this is bad or good, it just is.