VIDEO: Google Chrome ad.

Few videos make me tear up. Ok that’s a lie. I’m a pretty heartfelt dude. Honestly though this video ad is one of my favorite examples of a heavy yet inspirational story. The beauty of this one is that the part of it that tugs on your heart the most is the part of the story that is implied…and that’s the piece that gets you every time. In a story, if you allow the unexplained to have some space, textured with the right music, you give the audience a chance to complete that space with their own imagination. By default we always fill in blanks with extreme case scenarios so that our emotions are validated, but for marketing purposes and effectiveness, this makes it personal for everyone.

VIDEO: Western Digital ad.

This is a great example of a how a company that produces something that is somewhat of a commodity technology (hard drives) made a decent attempt at humanizing their brand/products. I think this video, while obvious that they took cues from some of Apple’s iPad commercials, did a good job at balancing product/brand relevance with lifting up the consumer and their lives. This is definitely a step in the right direction for such an old tech brand.