VIDEO: Western Digital ad.

This is a great example of a how a company that produces something that is somewhat of a commodity technology (hard drives) made a decent attempt at humanizing their brand/products. I think this video, while obvious that they took cues from some of Apple’s iPad commercials, did a good job at balancing product/brand relevance with lifting up the consumer and their lives. This is definitely a step in the right direction for such an old tech brand.