Tag: interaction analysis

Guest Blog Post on ZDNet About Social Media/B2B

Posted by Rich Harris – January 12, 2010

Jennifer Leggio (@mediaphyter on Twitter), a good friend of mine has allowed me to guest blog post again on her column on ZDNet. Below is an excerpt and a link to the original article. Thanks for reading! I look forward to your comments and feedback.

“While there is a lot of talk about difficulty, social media and business to business (B2B) are indeed compatible. Social media in general is compatible with any type of business, and a successful social media strategy is based on the enhancement of interactions. An interaction doesn’t have to be complicated; it can be something as simple as a phone call, an auto-response email, and IM, a retweet, or a comment on a blog. Interactions do not only exist in the business to consumer (B2C) world. They happen in EVERY part of the business world and in every industry.”

Read the full article