Tag: juxtaposition

Facebook’s Juxtaposition of Reality, Our Responsibility

Posted by – February 15, 2010

The Information Consumption Routine

Every morning I boot up my MacBook Pro, I start some coffee, throw together a quick breakfast, load up Gmail, Facebook, etc. and start observing,  joining, or creating conversations. You never have any idea what you are going to be talking about every day on Facebook, it just happens. The access to these conversations every day is starting a huge cultural shift in personal communication and all of it’s different levels of value and meaning. While there is no replacement for the real deal, we’re learning very quickly how to “read” the correct emotional tone of Facebook statuses, Tweets, IM chat sessions, based on who we are talking to, when we are talking to them, who their other friends are on Facebook, and what your history is with them.

We’ve also started joining groups and fanning pages en masse, not even for the sake of the participating in the group or page itself, but just to have an opportunity to announce publicly in an information stream….to let the world know….(diminuendo to a dramatic pause)….that you’ve just become a fan of “Standing On Your Head While Stacking Golf Balls On Tuesdays After 3pm PST” and you don’t care who knows it!

The Needle

There are a couple things going on now that I think we really need to pay attention to. There are benefits and inherent flaws in the mobilization power contained within an environment like Facebook. The feelings of immediate connectedness can almost distract us from the thought of what it really means to be connected and reciprocal with others around us.

Benefit

Facebook on one hand has made it possible for us to amass quickly with like minded individuals for a passionate purpose. It puts those that have always wanted to make a statement or do something big with their opinion but never had the right medium for it. They were too shy, too localized, or too overwhelmed at where to even begin. All understandable of course. This has opened doors for them and given them a voice that puts them on the map. This is a very positive thing.

Caution

There is another side to this coin however, a price or cost that is being paid. Unintentionally I think we are training ourselves, to some extent, to feel morally validated by joining a group on Facebook called “Cure Cancer” and that’s all. It’s as if somehow we’re giving back by joining the group publicly and opting in to messages/news from the group or fan page. Now I do believe strongly that the dissemination and forwarding of information by supporters is awesome and will never be a bad thing. It’s a tangible contribution and good reason to join a group. Fans of a cause on Facebook can get the word out quick and promote. But we can ALL do that on Facebook, with just the click of a mouse, and then we update our status with how much we love bacon and then play Farmville (FB games are not my gig).

I don’t have the stats but I just wonder what the ratio is of people on Facebook that ‘joined’ a great cause to the amount of people that have actually either volunteered 1 hour of their time or $1 to any charity anywhere within the last month. I very much include myself in the group of people that wasn’t really giving, and did so without really realizing it. I was joining, and still do, online communities with a premise that I support. I share their posts on my wall, I retweet stuff to spread the word. I just started to question myself on how much have I actually tangibly given back or made any real contribution to any of these philanthropic institutions or initiatives. When I looked back at my level of giving back vs. what I took for myself, it wasn’t looking promising. I was out of whack and am still in the process of scoping out a way for me to contribute that allows me to also keep the quality of the other things I’m doing in my career and family life extremely high. Both can easily be done. You just gotta get creative.

Balance

I realized I really need to step it up in the area of real, actual contribution. Even a dollar a month helps, or donating an hour of your time at a teen center, a homeless shelter, an understaffed public school, or an old folks home giving some people your conversation time to brighten up the tail end of their existence as they get ready to move on. Look through one of the big charity fan pages or groups you’ve joined on Facebook and see if there’s something in your local area you can check out and contribute to every couple of weeks for an hour or so.

Reciprocation, Social Responsibility

Not to get all preachy here but the online world is permanently infusing itself with our psyches, our communication, sense of belonging and community, all at the click of a button. We need to be careful to not get complacent with a subconsciously perceived substitution for physical interaction and presence, for actually going somewhere to help a perfect stranger that could really use someone to talk to for an hour, a family that could use a $20 bag of groceries this month, a dollar to Haiti, or donating some old books you’ll never read again to a school or two.

You know me, I love social networking and yammering on about nothing more than most of you probably ever will but I am reminded constantly by my kids how important it is focus on the tangible.

Onward.