Today a good friend of mine, Jennifer Leggio, did a little interview/write-up on me and my efforts and Seagate doing the social media thing.
Thanks Jen for the hook up and the opportunity!
Here’s a link to the interview:
“Seagate uses social media to ‘humanize’ storage devices”
Enjoy my shameless self-promotion on a new level….one that will hopefully drive you to either read it, or drive a rusty nail through your eyeball from too much Rich Harris exposure.
Guest Blog Post on ZDNet About Social Media/B2B
Jennifer Leggio (@mediaphyter on Twitter), a good friend of mine has allowed me to guest blog post again on her column on ZDNet. Below is an excerpt and a link to the original article. Thanks for reading! I look forward to your comments and feedback.
“While there is a lot of talk about difficulty, social media and business to business (B2B) are indeed compatible. Social media in general is compatible with any type of business, and a successful social media strategy is based on the enhancement of interactions. An interaction doesn’t have to be complicated; it can be something as simple as a phone call, an auto-response email, and IM, a retweet, or a comment on a blog. Interactions do not only exist in the business to consumer (B2C) world. They happen in EVERY part of the business world and in every industry.”
Read the full article